City Cycle

City Cycle is a bicycle shop that offers premium bicycles, parts, and maintenance. I made two TV commercials highlighting their brands and service.

I took time to meet with the clients before the shooting to plan and budget. I created storyboards and used them to plan the shooting and editing. 

Each commercial was two days of shooting, one in the store, and one on location with the riders. We had multiple camera angles for the riding shots, stationary, from a follow car, and mounted on a bicycle.