Just Add Water SUP is a clothing company focused on apparel and accessories for stand-up paddling (SUP). I created a logo and designs for a few of their first products.
The logo is inspired by the story that the founder of the company lost her favorite pair of sunglasses when a wave knocked her off her stand-up paddle board. Her sister joked that there’s probably a seagull somewhere wearing them. The logo is a seagull with a California beach attitude wearing her sunglasses.
I made three designs featuring popular SUP locations. The designs’ introductions were featured at competitive events where Just Add Water SUP was a vendor. They are meant to be gender neutral and to appeal to both men and women.
A fourth design is designed for women interested in yoga and SUP.
I also did photography for advertisements and an online store.